Consumer IAM Market by Current Scenario, Key Vendors, Growth Rate, Drivers, Volume & Forecast Report 2025
Consumer IAM deals with relationships that are broader and shallower, and much more loosely coupled than those in Customer IAM scenarios. These use cases are typically driven by the marketing organization – to get the right frame of reference. The main drivers boosting the growth of this market are centralized monitoring, increase in adoption of IOT, growing cyber threats among others.
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