Global Supply Side Platform (SSP) Software Market 2018-2025 Growth Opportunities, Applications, Key Player's - DoubleClick (Google), LiveRail, ONE by AOL, Rubicon Project
Supply platform (SSP) or sales-side platform is a technology platform that enables publishers and digital out-of-home (DOOH) media owners to manage ad space inventory, fill ads and earn revenue. One of the world's largest publishers uses a supply-side platform to automate and optimize the sale of online media spaces. The supply-side platform interfaces with the advertiser's demand-side platform (DSP) by interfacing with ad networks and exchanges on the publisher's side. This system allows advertisers to serve online and DOOH ads...
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