Whey Protein Products: North American Market Assessment & Forecast Analysis
North America has the highest proportion of obese people which has swelled the demand for whey protein products. This has been backed by the liberalization in the North American trade and ever increasing demand for whey in developing countries. Meanwhile, protein products have been pushed by the growing drinks and nourishment market. Moreover, growth in the whey protein market has been accredited to the preference given to weight management and the transition of sports product to standard products. Though athletes...
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