Global Marketing Resource Management Market: Technological Innovations Leading to Rise in Demand Until 2028
The marketing resource management (MRM) market is highly fragmented as vendors focus on domestic players. Tier 3 players in the marketing resource management (MRM) market continue to remain focused on small and medium businesses due to cost advantage. The market fragmentation can be gauged from the fact that these tier 3 players account for nearly 80% revenue share of the Global Marketing Resource Management (MRM) Market. Tier 3 companies are looking to scale up through partnerships with large players. For...
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