Insatiable Consumer Demand for Superfoods Driving Insoluble Fiber Adoption in F&B Industry
Pervasive health and wellness trend rubbed off on insoluble fiber market in 2018, with global sales surpassing 650 thousand metric tons. Gains were led by growing consumer awareness, with food & beverages companies capitalizing on the newfound demand by offering new products or reformulating existing ones by adding insoluble fibers.
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