Global Digital Marketing Software Market Research Report 2013: Key Players- Adobe Systems, Oracle Corporation, IBM Corporation
The digital marketing software market is divided into software, services, deployment type, organization size, industry vertical and region. Digital marketing software enables businesses to improve their customer experience through a variety of channels such as email, text messaging, social and push notifications. Digital marketing software also helps organizations analyze customer behavior. Integration of various applications such as augmented reality and virtual reality is also a key driver of the software sector in the global digital marketing software market.
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