Business to Business Media Market Outlook, Demand, Growth, Consumption, Analysis of Leading Players: Bloomberg, IBM, Oracle, SAP, 3M, Archer Daniels Midland
Business to business (B2B) media is a model of business in which companies brand or sell their products to other companies. Unlike B2C (business to customer), the key target audience in B2B is other businesses of similar kinds and they purchase the products on the basis of price and profit margin. An effective branding strategy is required to excel in such business model and key players heavily rely on social media for advertising. This growth is primarily driven by Increasing...
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