OTT Monetization Market: Rise in Popularity of Social Networks and Increase in Adoption of High Speed Broadband Have Benefited Mobile Network Operators
OTT services are delivered over the Internet; however, they do not have any involvement in the planning or provisioning of services. These services have derived the name 'over the top' services, as they are directly offered to consumers 'over the top' of Internet service provider's network. Demand for OTT services is poised to rise exponentially in the next few years due to the proliferation of smartphones and their compatibility with OTT applications. OTT monetization is the process of transforming large...
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