Eyewear Market: Rising Count of Population with Vision Correction Problems Bolstering Uptake
The presence of a few prominent players in the Middle East eyewear market renders the landscape increasingly of consolidated nature, finds Transparency Market Research (TMR). Several of these players, observes analysts, are reaching out to attract millennials with innovative marketing strategies. A growing number of top players are relying on social media channels and e-tailing. This has been one of the key strategies adopted by them to gain a stronghold and consolidate their positions in the Middle East eyewear market....
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