SSC Marketing on Olympic Sponsorship
Confectionery maker Cadbury has come under fire recently, after securing a £20m-plus sponsorship deal, allowing them to become the sole supplier of chocolate and ice-cream at the London 2012 Olympics. Some have questioned whether, in the light of the growing obesity problem in the UK, the company should be involved in the events. London 2012 chief, Paul Deighton defended the move, saying: “Previous games have had chocolate and confectionery suppliers, and like most sporting events confectionery is available to buy...
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