Mobile A/B Testing Market Rapidly Growing Dynamics with Forecasts to 2025 - Mixpanel, Splitforce, Leanplum, Apptimize
Mobile app A/B testing is the practice of using A/B testing to test different experiences within mobile apps. App users are randomly bucketed into different segments, and each is shown a different experience. After enough users go through the experiment, it is possible to tell with statistical confidence which version of the app leads to higher conversions.
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