ThinkMarketing Comment on 5-Year Plan to Promote Edinburgh’s Heritage Site
Plans are in place to improve the management of Edinburgh’s World Heritage Site, including Signs welcoming visitors to the historic heart of Edinburgh, more maps and information showing points of interest in the city centre and new smartphone apps, highlighting often overlooked attractions. Clear boundaries marking the UNESCO area and better information for visitors will help address concerns the city is not making the most of the site. Council chiefs and Historic Scotland will also work to cut down the...
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