Fuentek, LLC Releases White Paper Titled “Leveraging Social Media for Technology Transfer Marketing”
Laura A. Schoppe, president of Fuentek, LLC, a local consulting firm that provides intellectual property (IP) and technology transfer services, has announced that the company has released a white paper titled “Leveraging Social Media for Technology Transfer Marketing.” Fuentek’s instructional paper not only explains the benefits that technology transfer offices (TTOs) can gain from incorporating social media into their strategic business plans but also offers suggestions for leveraging Web-based tools to achieve goals and get results.
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