"Beyond Necessity: Global Bath and Shower Market Moves Upscale for Growth" - New Market Report
The steady global progress of the bath and shower category masks more dynamic growth in developing regions. Latin America, in particular Brazil, will continue to be the category's growth story. Changing hygiene habits are placing the emphasis on showering, with a corresponding contraction in bath-related products. Across the board, innovation will be focused on product functionality and natural based ingredients to stimulate future growth in this largely mature market.
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