Market Rates Insight's New Integrated Study on Service Fees Reveals Lifestyle Financial Services Will Pay off for Financial Institutions
The results of the first Integrated Study on Service Fees designed to gauge consumer acceptance of fee-based services from banks and credit unions reveal that consumers are willing to pay more for “lifestyle financial services.” Market Rates Insight, Inc. (MRI, http://www.marketratesinsight.com), a leader in pricing intelligence for deposits, personal loans, mortgages, and fees, conducted this nationwide consumer study to give banks and credit unions empirical data to help them reduce the risks associated with consumer backlash from service fees, and...
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