Market Report, "Travel and Tourism in Israel", Published
During the summer of 2011, a wave of civil protests shocked Israel, as protesters complained about the high cost of living in the country. The claims correlated with the continuing decline in the number of domestic tourists, as many outbound destinations close by, such as to Greece and Bulgaria, offered more value-for-money than domestic ones. The tourism industry, together with the NTO, is trying to revive domestic tourism by media campaigns and segmented marketing within the Israeli...
View full press release