New Market Study Published: Coffee in China
Coffee market experienced strong volume growth in China in 2011, underpinned by the steady development of instant coffee and the vigorous growth of fresh coffee at the same time. With years of consumer education and effective marketing, Chinese consumers are increasingly accepting of the coffee-drinking culture. The booming chained specialist coffee shops in major cities also helped cultivate coffee-drinking habits especially among young consumers and office workers during the review period.
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