Market Report, "Meal Replacement in the Netherlands", Published
The meal replacement products category is expected to continue to register a decline in sales in 2011, despite renewed efforts by manufacturers to introduce new brand extensions to stimulate demand. Sales are being impacted by changes in consumer eating habits; people seeking to lose weight are encouraged to follow a combination of healthy eating and physical exercise. Although meal replacement products are subject to a certain level of demand, they have a negative image among many Dutch...
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