New Market Study Published: Concentrates in South Africa
Dynamic Brands' Fusion dairy fruit blend liquid concentrate has been retailing at an extremely low discounted price of R6.99 per litre, with competitor brands being priced between R10.99 and R14.99 per litre. Leading manufacturers are struggling to match these low prices and still maintain profitability, thus resulting in a loss of market volume share. The low price point of the product has resulted in value growth being slightly lower than the rate of inflation, thus eroding growth in 2011.
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