Jeans in Japan - New Market Research Report
Jeans experienced a -1% current value decline in 2011 to drop to JPY599 billion. While negative, 2011's performance represented a notable improvement on the 5% current value terms decline seen in 2010. The value correction was consumer's positive reaction to companies' Cool Biz campaign initiated by the Japanese Government aimed at promoting wearing of casual attire in response to the reduced energy available following the 2011 earthquake disaster. This encouraged Japanese consumers to upgrade or...
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