New Market Study: "Evolution and Prospects in Global Sun Care: Key Solar Hot Spots"
Although attitudes towards tanning vary, consumers in all regions are increasingly looking to avoid sun damage, with rising levels of awareness driving sun protection sales across the globe. Developed markets are reaching saturation, but innovative product developments are keeping sales buoyant. With the lines blurring between skin care and sun care, sun care needs to keep health benefits at the forefront of development and marketing, while delivering the beauty benefits of skin care.
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