Recently released market study: Carbonates in Dominican Republic
Continued price competition between the largest carbonate brands caused a decline in year-on-year unit prices in current terms. The trend that started in 2004 with the introduction of Kola Real, an economy cola brand from Industrias San Miguel del Caribe SA, only accelerated in 2011. As carbonate manufacturers continue to compete for space on the shelves of the independent small grocers (which provided 75% of the sales of carbonates in volume terms), price wars have resulted in an almost...
View full press release