Supplier Marketing Spend Activity, Marketing and Sales Behaviors and Strategies in the Food and Beverage Industry - 2012-2013
This report is the result of an extensive survey drawn from exclusive panel of leading food and beverage industry executives. It analyzes how marketing expenditure, business strategies and practices are set to change in the food and beverage industry in 2012-13. The report provides data on the current size of the marketing and advertising budgets of food and beverage industry supplier companies and how spending by industry suppliers will change, providing insight into global marketing behavior. This report not only...
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