"Wound Care in Italy" Now Available at Fast Market Research
Wound care recorded growth of 3% in current value terms in 2011, with sales reaching EUR169 million. Price competition remained the key strategy in maintaining value share for the major players, both within the more dynamic category of sticking plasters/adhesive bandages and also in gauze, tape and other wound care. Chemists/pharmacies saw a decrease in share, with sales being cannibalised by mass-market distribution channels.
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