"Air Care in Greece" Now Available at Fast Market Research
Innovation is a key driver of growth for air care; hence manufacturers are investing large sums on research and development in order to create products that stimulate consumer demand. Air Wick from Reckitt Benckiser for instance, secured good results over 2010-2011 despite the recession due to the launch of ground breaking products, such as Air Wick Aqua Mist, Air Wick Spiral Ribbon and Air Wick Touch of Luxury in September 2010.
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