New Market Study Published: Depilatories in Canada
In 2011, retail sales of depilatories realised growth of 4% in current value terms to reach a total of C$199 million (compared to a CAGR during the review period of 7%). In terms of unit volumes, growth in 2011 was just 1%. As the growth in current value was somewhat greater than unit volume growth, this indicates that price increases drove the market in 2011. Product development and marketing (marketing support is strong for leading brands, particularly Venus from P&G...
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