"Bayer AG in Consumer Health (World)" Now Available at Fast Market Research
Bayer AG grew retail value sales by 6% in 2011 to top US$6 billion, as the company maintained the number two spot globally. Investments in innovation and promotional support helped sales in 2011, but the company will likely face more significant headwinds in its most important categories and markets looking forward. Continued investments in emerging markets and high-growth categories will be necessary to maintain its position as a leader in the global consumer health market.
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