New Market Study Published: DIY, Home Improvement and Garden Centres in Morocco
Leading modern chained outlets within DIY, home improvement and garden centres such as Bricoma and Mr Bricolage continued their penetration in the country in 2011, providing a one-stop shopping solution for the whole family. Initially targeting adult male consumers, DIY, home improvement and garden centres are intended to target the whole family with a convenient and spacious ambience and a more complete product range. These stores no longer sell only housewares and hardware, but have also...
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