Health and Beauty Specialist Retailers in Belgium - New Market Report Now Available
The key trend in 2011 was the reinforcement of competition between the main players. As consumers are looking for more naturalness and healthy products, companies progressively renew their ranges or store concepts in order to gain market share. Nonetheless, premium cosmetics in independent beauty specialists suffered from competition from well-known brands available in supermarkets, and more particularly the aggressiveness of Kruidvat in parapharmacies/drugstores.
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