Recently Released Market Study: Ear Care in Germany
Most Germans continue not to use the products of the category, as they either only clean their ears with cotton buds, or in more serious cases immediately visit a doctor, and are not confident to treat such problems with OTC products. However, in 2011 the category continued to grow in Germany, following excellent development in 2010. According to industry experts, rather than winning new users for the category, this was caused by increased usage among existing category users.
View full press release