Market Report, "Herbal/Traditional Products in Iran", Published
Consumption of herbal remedies has a long history in Iran and famous people, such as Avicenna, were pioneers in this area. Attari outlets are traditionally very active in Iran and were the main outlets for sales of herbal medication. Since the introduction of modern medicine at the beginning of the 2000s, Attari stores became less important although they are still considered significant healthcare outlets, even in urban areas. Attaris offer a wide range of herbal medicines.
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