Market Report, "Baby and Child-Specific Products in Japan", published
Value sales of baby and child-specific products declined by 1% in 2011. According to Ministry of Health, Labour and Welfare, Japan's birth rate has been on a downward trend since 1973. Although the rate of decline became moderate during the 1990s, babies born in 2010 are 10% fewer than those in 2000. With fewer babies born, volume of baby and child-specific products declined, negatively affecting value sales in 2011.
View full press release