Men's Grooming in Bulgaria - New Market Research Report
Men's grooming is not traditionally strong. Companies have started to enjoy success in the review period due to marketing efforts, especially in 2010 and 2011. However, many Bulgarian men are still not convinced of the need and benefits of using specialised grooming products. In spite of investment by major players in new product developments, men's grooming is still underdeveloped and the variety of products remains small in comparison to women's products. Also, men's grooming has yet to...
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