Surface Care in Georgia - New Market Report Now Available
Until 2011 the share of local production of surface care products accounted for only 1-2% of total sales in this category. In 2011, with the entry of new local producer Berta Ltd, the share of local production immediately rose to 8-9%. Still, Berta Ltd took share from smaller players. The company is active in three categories: laundry care, dishwashing and surface care.
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