New Market Study Published: Oral Care in Japan
With rising consumer awareness of oral care, value sales of oral care increased by 1% in 2011. In cooperation with Ministry of Health, Labour and Welfare (MHLW), Japan Dental Association promoted the concept of '8020' which means, maintaining 20 teeth by the age of 80. In 1975, only 5.8% of individuals aged over 75-84-years-old had more than 20 teeth, but the ratio has improved to 25% in the latest survey conducted by MHLW in 2007. Although the next survey data...
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