Incontinence in China - New Market Report Now Available
In 2011, the value size of incontinence reached RMB692 million in current value terms, with a growth rate of 21%, slightly higher than that of 2010. Incontinence was the second fastest-growing category amongst hygiene products in 2011. Being in the infancy stage in China with few players in the category, incontinence had a low barrier for entry and thus was attractive for players to join. The key reason to drive the growth was the growing ageing population. According to China's...
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