Adult Mouth Care in South Korea - New Market Research Report
Adult mouth care recorded positive growth in 2011, rising in value by 2% to Won6.1 billion. This growth is mainly due to the positive performance of the leading brand Oramedy Ointment, which increased in value by 6% in 2011 as all other adult mouth care brands stagnated. This resulted in a polarisation in demand between the leading brand on one hand and others on the other. This was the result of intense competition in adult mouth care as purchasing decisions...
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