Incontinence in Brazil - New Market Report Now Available
Social pressure has created many taboos around the use of incontinence products in Brazil. However, due to the progressive aging of the Brazilian population, consumer resistance towards these products declined over the review period. As a result, incontinence products gained visibility within retail outlets, which contributed to the strong performance seen. Moreover, governmental campaigns, such as "Aqui Tem Farmacia Popular" (Here is Your Popular Drugstore), helped raise awareness, and...
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