Market Report, "Bath and Shower in Japan", Published
Value sales of bath and shower decreased by 1% in 2011. After the March earthquake and the following destruction of nuclear power plants in Tohoku, Japanese government targeted 15% electricity reduction nationwide to avoid a potential power shortage. The majority of households cooperated with the nationwide energy saving by reducing air conditioner use. Despite a decline in size, summer heat helped push up sales of bath and shower as consumers increased their frequency of showering.
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