New Market Study Published: Location Based Services in India 2012
Location based services or LBS is an information service that uses the ability of the global positioning capability using IP addresses of mobile devices and computers to deliver area specific information. It is more relevant to mobile devices such as smartphones and Tablet PCs. Marketing evolution exhibit growing need for more targeted and personal outreach to the consumers, with the ability to define the relationships they have with brands and their products. Location based services provide just that. With enormous...
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