Market Report, "Jeans in Romania", Published
Jeans are still very important in most Romanians' wardrobes. Progressively people started investing more in jeans, considering that the average unit price was only RON102 in 2011. The increasingly wide presence of international fashion retailers led to sales of more pairs of jeans per consumer, but these are present only in urban areas, whereas rural communities only purchase no name and economy products.
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