Recently Released Market Study: Footwear in Taiwan
As the unemployment rate declined from 5.4% in 2010 to 4.3% in 2011, purchasing power increased. Thus, both men's and women's non-sports footwear increased. In addition, the trend of health awareness encouraged some consumers to purchase sports footwear to exercise as more Taiwanese visited the gym in recent years. With the boost in demand for non-sports footwear and sports footwear, the overall category continued to grow with positive current value growth of 2% in 2011.
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