New Market Study Published: Hair Care in the Czech Republic
Czech consumers are still more demanding for quality of hair care products. As a result, products that are gentle to the scalp and hair and products with added value are increasingly in demand. Consumers also increasingly demand products which are suitable for their type of hair or which handle their problems with hair. This propensity results in stronger specialisation within hair care, and thus offer of products intended for specific target groups, such as men or children, as well as...
View full press release