Market Report, "More Than Meets the Eye: The World of Concentrates", Published
The choice of a significant percentage of the world's population, concentrates are an oft-overlooked category, yet one which offers a connection to the vast and growing purchasing power wielded by low-income consumers the world over. At the same time, the category's versatility offers real possibilities in value-focused developed markets. In this new report, Euromonitor International explores the continuing development of this most versatile (and portable) of all soft drinks categories.
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