New Market Study Published: Eggs in India
2011 witnessed an increase in sales of branded eggs, particularly in organised retail chains such as Star Bazaar, Hypercity, More and Reliance Fresh. Companies like Suguna Poultry Farm Ltd, Godrej Agrovet and Venkateshwara Hatcheries increased their presence in these supermarkets, with their branded eggs offering greater nutritional value and differing prices. Suguna Poultry, one of the leading branded egg suppliers, launched premium quality value-added eggs in four categories, namely Active,...
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