Market Report, "Eye Care in Portugal", Published
Current value sales of eye care in 2011 increased by 2% to reach EUR11 million. Standard eye care recorded the fastest current growth of 2%. The slow performance was relatively in line with that observed during the review period. Due to the slow economic recovery, Portuguese consumers were looking to save money when purchasing eye care products. Consumers traded down to cheaper alternatives or even decided not to purchase eye care products at all, as they were not considered products...
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