Bath and Shower in India - New Market Report Now Available
Driven by increasing health and hygiene concerns, consumers continued to move towards liquid soap, including hand sanitisers, in 2011. Most of the leading companies, including Reckitt Benckiser and Dabur India, continued to cash-in on this growing trend by running campaigns to promote the germicidal properties of liquid soap. For instance, in 2011 Dabur India launched Fem Safe Handz, an instant hand sanitiser which offers protection against bacteria and viruses.
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