Market Report, "Deodorants in France", Published
Products on offer in deodorants became more complex than ever in 2011, which tended to sustain sales but also have an ambivalent effect. According to company sources, there were more and more subcategories and segment in brands' ranges, which blurred consumers' minds, particularly for men: Almost all players in deodorants launched their own men's range, from classical to natural/eco-friendly and skin-caring deodorants, during the last couple of years of the review period. This diversification...
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