Recently Released Market Study: Other Hot Drinks in Pakistan
Increasing awareness of the positive effects of flavoured powder drinks, especially due to their link with milk, for growth in young children, led to strong growth of 11% in volume sales in 2011. These products are targeted towards young consumers with the tagline that consumption will lead to a better performance in studies and sports, which is an attractive proposition for parents. As more families are made aware of and gain the necessary means to afford these drinks for their...
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