Market Report, "Dog Food in Denmark", Published
Based on provisional 2012 estimates, the key trends in dog food are not likely to change significantly during the forecast period. The consumer polarisation between economy and premium products is very likely to be seen in the coming years. Thus the economy brands and private label in particular, together with the premium products will be the winners in the forecast period, while mid-priced dog food is expected to continue declining. Value added products, especially functional snacks, will...
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